In just a few short days we worked with YSL and Greatworks to create a buzz about the release of Belle d'Opium. Among the eight pieces we produced for the release are videos documenting the creation of the party, an interview with Maggie Gyllenhaal, and an incredible behind the scenes look at the perfumers that create unforgettable scents.

The campaign resulted in over 66 million unique impressions and generated nearly 50 online feature articles linking to the Belle d'Opium blog.