January 2015

A video we produced for Forensiq - Relentlessly Fighting Ad Fraud was impetus behind the top headline in ad-tech for 2014. Forensiq fights digital ad-fraud. They add code to a company's digital ads that detect when an impression is fraudulent -- that is, when a "view" of a banner or video ad is hidden from the consumer and plays without anybody seeing or hearing it. Then they can let the advertiser know how how many of their purchased impressions are real.