Hiscox needed a way to reach customers in tech, marketing, interior design, real estate, and fitness. The solution? Set up candid interviews with the top entrepreneurs in those industries, film them with high-quality production value, and put them on YouTube. Hosted by actor and activist Hartley Sawyer, the series features insights from influential people like Foursquare co-founder Dennis Crowley, Thrillist co-founder Ben Lerer, and Lyons Den Power Yoga founder Bethany Lyons.
Iris MediaWorks produced this series, along with partners UNboxd Media and Prosek Partners, which was distributed throughout Vox Media's publications like The Verge (tech), SB Nation (sports), and Curbed (real estate).
Key takeaways from the campaign:
- 72 Million Native Ad Impressions
- 1 Million Organic Video Views
- 15 Million earned media impressions in The Wall Street Journal, Contently, Adweek, Tubefilter
- 6 Million Social Impressions
See the entire series at http://www.voxcreative.com/sponsored/hub/hiscox