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DRAMATICALLY INCREASE REACH WITH EXCEPTIONAL CONTENT

Hiscox needed a way to reach customers in tech, marketing, interior design, real estate, & fitness. With UNboxd Media, we helped set up candid interviews with leading entrepreneurs in those industries, shot & edited them, and distributed the videos across Vox Media's properties. All in 30 days.

72 MILLION IMPRESSIONS AND COUNTING FOR HISCOX INSURANCE:

  • 72 million native ad impressions
  • 1M organic video views
  • 15M Earned media impressions in The Wall Street Journal, Adweek, Contently, Tubefilter
  • Generated 10,000 inbound visits to brand’s website
  • Over 1 million organic views in 2 Months
  • 6M organic social impressions

INTERACT AND ENGAGE CONSUMERS WITH NEVER BEFORE SEEN CONTENT

Hewlett Packard needed a way to tap into Walmart's substantial customer base to complement their in-store promotional campaign. With our streaming technology partner newrow_, we helped create an interactive, live streaming ecommerce show that ultimately aired 45 episodes, and provided engagement rates that nobody thought possible.

42% ENGAGEMENT RATES FOR HEWLETT PACKARD:

  • 1 Groundbreaking show with 45 episodes in 2014
  • 42% average per episode live engagement rate
  • 5 - 15% Lift in Laptop/Netbook Product Category Sales
  • Average View Time 18 minutes per show
  • Live Twitter Q&A Integration
  • 7 native advertisements in series
  • 185M impressions for hashtag #hpshowandtech
  • Edited live streams into short On-Demand videos, which added 80,000 views after the live events ended

 


Take Live Experiences to the next level

Famous drag queens, stunning body paint, live music and dance performances, and more… MAC wanted to celebrate their culture with this live streaming art collaboration. We helped manage all logistics and both directed and produced the live stream.

200,000+ Live & VOD Views

  • 15% Engagement Rate
  • 9 camera feeds
  • Live musical performances
  • In-Banner display of live stream