Fashion Reel

Rebranding

L'Oréal's Redken brand wanted to refresh the look and feel of all of their video content and move away from static cameras shot on a white cyc with no textures or set pieces. We created a look and feel that focused on showing off their 5th Avenue location, showing 'behind the curtain' of a highly respected brand and referencing their high quality photo shoots. We produced over twenty videos for them simultaneously for a week long event, and produced over fifty videos for them in all. 

REDKEN - Signature LOOK

REDKEN - Chromatics success

REDKEN - Brand Video

REDKEN - IWOR STEP BY STEP

REDKEN - INSPIRING WORLD OF REDKEN

REDKEN FOR MEN- MR. BINGO

MAC COSMETICS - Artist's collection

MAC - STYLE BLACK

PUREOLOGY - Strength Cure

NINETEENTH AMENDMENT - Discover NINETEENTH AMENDMENT

VPL - TOWNHOUSE

VPL - SNOW