Forensiq fights digital ad-fraud. They add code to a company’s digital ads that detect when an impression is fraudulent — that is, when a “view” of a banner or video ad is hidden from the consumer and plays without anybody seeing or hearing it. Then they can let the advertiser know how how many of their purchased impressions are real.
Our video was ultimately embedded on the Wall Street Journal, Business Insider, Marketing Magazine, Marketing Land, and more. All this exposure gave a significant boost to Forensiq’s lead generation, and lead to Marketing Magazine naming our video the key of their most popular tech story of 2014.