The Cost of a View
Video is the most effective medium for communicating to the masses. It is easy to consume and share. Content lives indefinitely, without the urgency of a constantly refreshing feed. Video is also the most closely related digital format to desired traditional television budgets. In leveraging this valuable form of advertising potential, YouTube offers brands an opportunity to participate with scale, targeting, and efficient pricing. But what is the cost of a view? Disclaimer: If you are a talented individual, or if you have a talented cat, you’ll always be able to post a video and work for free, organic success. But