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News

We're excited to premiere our latest video for Refinery29 and Clinique. Earlier this month we had the pleasure of interviewing actress Danielle Brooks (Orange Is The New Black), artist Petra Collins, and editors Annie Georgia & Connie Wang (both from Refinery29) for a series about women who have found success in their 20s. It was such a pleasure listening to their stories about hardship, dedication, and all of the hard work that goes into making success happen.  

We're proud to announce that HP Show and Tech has been nominated for two Shorty Awards! Throughout 2014, Iris MediaWorks partnered with Newrow to produce Show and Tech for both Hewlett Packard and Walmart. In late 2013, Hewlett-Packard (HP), needed a way to tap into Walmart's robust customer base to complement current in-store promotions and cost-effectively drive brand awareness. We worked with the team at newrow HP make its existing shopping channel on Walmart.com come to life with an interactive live video streaming e-commerce show hosted several times throughout the year. The campaign was designed to provide customers with a live "show and tell" type experience that replicated an in-store product demonstration.

The latest series we produced and directed has now debuted on both "Sweet Spots" Bon Appétit's as well as on Sweet Spots. We worked with the teams at Condé Nast Entertainment and Bon Appétit to concept, direct, and produce Sweet Spots from idea to completion:

"With the culinary expertise of a professional and Bon Appétit’s insider access, Senior Food Editor, Alison Roman, takes a tour of New York City’s hottest Sweet Spots. Join her and learn how to take your own desserts to the next level."

A video we produced for Forensiq - Relentlessly Fighting Ad Fraud was impetus behind the top headline in ad-tech for 2014. Forensiq fights digital ad-fraud. They add code to a company's digital ads that detect when an impression is fraudulent -- that is, when a "view" of a banner or video ad is hidden from the consumer and plays without anybody seeing or hearing it. Then they can let the advertiser know how how many of their purchased impressions are real.

Check out part 1 of a 2 part series, supermodel Shaun Ross opens up about love, fear, and why people call him Nissan in this collaboration between Shaun Ross and Essential Home Magazine. Directed by Noah Workman, shot by Martei Korley, graphics by Collin Holmes, and editorial by Than Wixon. https://www.youtube.com/watch?v=ei1-fRKKUJM&amp=&w=600

We're extremely pleased to announce that ILEGALES has won two awards at the Naperville Independent Film Festival, where it was nominated for a total of four awards: Best Picture, Best Director, Best Actor, and Best Actress. Our lead actor, Luis Bordonada, won Best Actor for his portrayal of Ariel Vargas, a day laborer who works in the cotton fields of New Mexico. Luis Bordonada's parents brought him to the U.S. illegally as a child, so he's lived many of the experiences that ILEGALES touches on. Lately, Luis has appeared in The Book of Eli, A Bakery Story and can be seen in the upcoming feature The Reunion. Additionally, he has done theater productions of A Midsummer Night's Dream and The Tempest, television commercials for Showtime Networks, and hosted an entertainment program called Remix TV.

Video is the most effective medium for communicating to the masses. It is easy to consume and share. Content lives indefinitely, without the urgency of a constantly refreshing feed. Video is also the most closely related digital format to desired traditional television budgets. In leveraging this valuable form of advertising potential, YouTube offers brands an opportunity to participate with scale, targeting, and efficient pricing. But what is the cost of a view? Disclaimer: If you are a talented individual, or if you have a talented cat, you’ll always be able to post a video and work for free, organic success. But

Our feature film, Illegal (formerly Ilegales) is currently one of the featured movies on Hulu.com, the second film we’ve produced that was primarily shot in New Mexico, weaves together the stories of five immigrants in a modern day feature length drama about human trafficking along the U.S./Mexico border. It won Best Actor (Luis Bordonada) and Best Director (Ric Dupont), and was nominated for several more awards at numerous film festivals.

We are pleased to announce that Mitch Levine, one of our directors, has been selected as the Provincetown Film Festival festival's Executive Director and CEO. Renowned director John Waters, Provincetown International Film Festival’s resident artist and presenter of its Filmmaker on the Edge Award said, “Mitch Levine comes to Provincetown Film Festival with experience, a new found energy and a will to make movie going all over town an even better experience than ever!” "I knew we had struck gold when Mitch accepted the position to lead the festival and the [Provincetown Film Society]," said PIFF Artistic Director Connie White. "His experience, creativity and genuine love