Working with SVP Insight and Ideas Jenna Young and EVP Strategy Josh Gilbert at Weber Shandwick Worldwide, Iris MediaWorks produced three spots for Fisher-Price's "Share the Joy" holiday campaign. Directed by Noah Workman, and aimed at Millennial moms, a social and digitally savvy audience, this series of digital ads are set to reworked, well known holiday songs. Lisa McKnight, Mattel's SVP of Marketing for North America, describes the campaign as "making a concerted effort to be more playful and fun and to 'speak mom' in our tone and messaging."

Our dear friend and director Mitch Levine's short film this upcoming weekend at the Starz Denver International Film Festival. Based on a play by Deborah Pearl developed at the legendary Actors Studio (home to many of the greatest stars of stage and screen - Marlon Brando, Marilyn Monroe, James Dean, Ellen Burstyn, Harvey Keitel, Al Pacino and more), the film stars Beege Barkette in a remarkable tour de force performance as the only character in the drama. The film tracks the life of Molly, a woman who finds herself in an unusual circumstance, makes the provocative choice to take money for sex - and the consequences that choice has on the rest of her life. Molly speaks directly to camera for the entire film, which intercuts between her conscious and sub-conscious lives.

Join us today in celebrating Technology, Entertainment, and Design as we livestream TEDxLowerEastSide, a day of talks devoted to the theme of The Hero's Journey and the monomyth. Iris MediaWorks, partnering with Watchitoo, Chemistry Creative, and TED, will be live streaming the event all day on "We must be willing to get rid of the life we've planned so as to have the life that is waiting for us." - Joseph Campbell The TEDx program is designed to give communities, organizations, and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. We hope you join us!

Our creative director, Collin Holmes, designed and built Super Pre-Roll with takeover for Sofia the First's movie. The ad unit just won the Silver Medal for a Children's Program Campaign Using Multiple Media at the PromaxBDA Promotion, Marketing, and Design competition. Sofia the First is an animated television series featuring Disney Princesses, starring Ariel Winter as Sofia, a young girl on the verge of becoming a princess. Congratulations Collin!

Richard Propes at The Independent Critic just reviewed Illegal (formerly Ilegales) quite favorably. A few choice quotes:

"The the award-winning Traffic in the way that it permeates the lives of its characters rather than simply making a political statement...Illegal is the kind of film that makes you think and it's the kind of film that will have audiences talking after watching it...[the] one thing that I appreciated the most about the film it's that it took its fundamental question of "What lines would you cross for a better life?" and made it accessible and thought-provoking for American audiences."
If you haven't yet seen the film, you can pick up a copy at Amazon. See the trailer below.

Alternate Sides, a short film that Noah Workman and Patrick T. Rousseau were consulting producers on, has won "Best Short Film" at the Golden Egg Film Festival. Directed by Olenka Denysenko, Alternate Sides is a short film about alternate side parking in New York City. In addition to Best Short Film, Alternate Sides won best supporting actor for Brian Coates. Additionally, Alternate Sides was nominated for Best Director and Best Supporting Actress for Jessica Pohly. Congratulations to all who helped make this film happen!

Illegal, our feature film formerly known as Ilegales, is now on available for purchase on Amazon. We are very excited that another of our features is now widely available to consumers. "In Juarez, a Mexican day laborer chooses to help his childhood friend traffic illegal migrant workers across the border despite his wife’s fears. A young mother, after waiting 7 years to cross legally, flees Juarez in a desperate attempt to get her son the medical treatment he needs in America. In New Mexico, an illegal immigrant waiting for naturalization sells drugs to pay the bills for his American born children. Their

There are a lot of filmmakers who get their start because their (father / mother / uncle / babysitter / neighbor) is a renowned director or similar. While this has not been the case for us at Iris MediaWorks, we do have some family in the industry. For example, Patrick's uncle Drake Michno has been a chemist at Kodak for the past 34 years, and has received both Oscar and Emmy Technical Awards for his work. Have you heard of VISION3 film? Drake Michno's research was the driving force behind it. In the past few months, Patrick has learned about two more family members who are doing film-related things. First, his nephew Jack, who is in the 4th grade, was the cinematographer for his elementary school's news program! We certainly never had the opportunity to do things like that while in elementary school. It is wonderful that we're fostering a new generation of filmmakers, especially at such a young age. If you're curious what an elementary school news program is like (answer: it is absolutely adorable), check it out: Greenwood News Break.

We're excited to announce that ILEGALES has been invited to show at the 17th Annual Sedona International Film Festival! Produced by Patrick T. Rousseau and Noah Workman of  Iris MediaWorks with Gregg Jackson of Three Sigma Management and Jacob Pokluda of Collaborative Artists, ILEGALES is a modern day drama about human trafficking along the U.S/Mexico border. From the slums of Juarez to the suburbs of New Mexico, five distinct, but connected stories weave together, exploring hope, heartbreak and the lines people cross in search of a better life.