IMW & WSW Fisher-Price Holiday Spots Surpass 600,000 Views

Working with SVP Insight and Ideas Jenna Young and EVP Strategy Josh Gilbert at Weber Shandwick Worldwide, Iris MediaWorks produced three spots for Fisher-Price’s “Share the Joy” holiday campaign. Directed by Noah Workman, and aimed at Millennial moms, a social and digitally savvy audience, this series of digital ads are set to reworked, well known holiday songs. Lisa McKnight, Mattel’s SVP of Marketing for North America, describes the campaign as ”making a concerted effort to be more playful and fun and to ‘speak mom’ in our tone and messaging.”

The spots were lensed by Svetlana Cvetko, production designed by Elizabeth Jones, and the adapted scores were composed and recorded by Billy Maller. Motion graphics were provided by Collin Holmes, color grading provided by Company 3 and by Nika Offenbac at Iris MediaWorks, with senior editing by Nico Sheers.

Currently, the 3 spots have a combined viewership of over 600,000 and counting.

Click through to see all of the spots: