April 2015

We're proud to announce that HP Show and Tech has been nominated for two Shorty Awards! Throughout 2014, Iris MediaWorks partnered with Newrow to produce Show and Tech for both Hewlett Packard and Walmart. In late 2013, Hewlett-Packard (HP), needed a way to tap into Walmart's robust customer base to complement current in-store promotions and cost-effectively drive brand awareness. We worked with the team at newrow HP make its existing shopping channel on Walmart.com come to life with an interactive live video streaming e-commerce show hosted several times throughout the year. The campaign was designed to provide customers with a live "show and tell" type experience that replicated an in-store product demonstration.