Working with SVP Insight and Ideas Jenna Young and EVP Strategy Josh Gilbert at Weber Shandwick Worldwide, Iris MediaWorks produced three spots for Fisher-Price's "Share the Joy" holiday campaign. Directed by Noah Workman, and aimed at Millennial moms, a social and digitally savvy audience, this series of digital ads are set to reworked, well known holiday songs. Lisa McKnight, Mattel's SVP of Marketing for North America, describes the campaign as "making a concerted effort to be more playful and fun and to 'speak mom' in our tone and messaging."
Our dear friend and director Mitch Levine's short film this upcoming weekend at the Starz Denver International Film Festival. Based on a play by Deborah Pearl developed at the legendary Actors Studio (home to many of the greatest stars of stage and screen - Marlon Brando, Marilyn Monroe, James Dean, Ellen Burstyn, Harvey Keitel, Al Pacino and more), the film stars Beege Barkette in a remarkable tour de force performance as the only character in the drama. The film tracks the life of Molly, a woman who finds herself in an unusual circumstance, makes the provocative choice to take money for sex - and the consequences that choice has on the rest of her life. Molly speaks directly to camera for the entire film, which intercuts between her conscious and sub-conscious lives.